When Universal Music Italy decided to make a bold visual statement outside its Milan studios, it turned to renowned Italian metalworking company Fusaro Mario to construct a monumental 3D version of its iconic globe logo. Combining artistry with industrial precision, the project aimed to celebrate global music culture through the language of metal design.
To capture this unique blend of engineering and creativity, JBS Agency deployed Brinno’s latest BCC5000 4K time lapse camera. The result is not just a visual archive—but a dynamic storytelling piece showcasing Italian craftsmanship and innovative technology.
The Hidden Meaning Behind Iconic Logo
The famous Universal Music Group (UMG) logo, dominated by a globe topped with the word "UNIVERSAL," has deep roots in the history of cinema. Its origins date back to 1912, the year Universal Pictures was founded. From the very beginning, the globe was chosen to symbolize the company's ambition: to bring entertainment to audiences on a global scale. Over time, the logo has undergone various graphic evolutions, but the globe has remained an iconic element, representing the brand's international reach and global influence. When Universal Music Group separated from Universal Pictures, it decided to retain this powerful visual symbol to highlight a shared heritage and vision. Ultimately, the globe's presence in the UMG logo perfectly embodies the company's identity and mission: to spread music to every corner of the planet, breaking down cultural and geographical boundaries.
In Italy, Universal Music Italia uses the same global logo, often accompanied by the wording "Universal Music Italia" to identify the national division. This approach ensures visual consistency and international brand recognition.
Documenting Construction with the Brinno BCC5000
Given the complexity and duration of the build—spanning four months and involving multiple fabrication phases—traditional video methods would have been impractical. Instead, a Brinno BCC5000 camera was installed in the production facility to capture the entire process from start to finish using long-term time lapse photography.
Why the BCC5000 Was the Ideal Tool:
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4K HDR Clarity with STARVIS 2 Sensor
Every spark, weld, and steel curve was captured in stunning detail—even in low-light industrial conditions—thanks to the Sony STARVIS 2 image sensor and HDR capabilities. -
Weatherproof and Durable (IP65 Rated)
Built for demanding environments, the BCC5000 remained stable and secure throughout varying indoor and outdoor conditions. -
Remote Access and Control
With Wi-Fi and Bluetooth connectivity, the team could monitor and manage recording remotely—adjusting parameters and checking footage without disrupting the workflow. - Long-Term Power Autonomy
Equipped with Brinno’s high-capacity rechargeable battery pack, the camera delivered uninterrupted coverage for weeks on end without needing frequent maintenance.
A New Benchmark for Visual Storytelling
The captured footage was handed over to JBS Agency, which transformed raw material into a powerful, emotionally engaging video. The final edit distilled months of meticulous work into a compelling narrative used across digital channels, presentations, and brand communications by both Fusaro Mario and Universal Music Italy.
The video is now a reference example for how advanced time lapse documentation can elevate industrial art into a marketing and storytelling asset. It not only shows the physical assembly but reveals the passion, precision, and vision behind the project.
Takeaway: Setting a New Standard in Project Documentation
This project illustrates how Brinno technology enhances more than just visibility—it supports planning, transparency, and brand impact. The BCC5000 camera proved itself not merely a recording device but a strategic communication tool. Its integration into this landmark project positions it as the go-to solution for professionals seeking efficient, high-quality, and hands-off time lapse documentation.
Whether for construction, design, or industrial processes, the Brinno BCC5000 empowers teams to tell their story—frame by frame, day by day—with clarity, reliability, and elegance.
